Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS) from the Remarketing Campaign
Cost per Purchase
Cost per Purchase from the Remarketing Campaign
Increase Conversions from Facebook Paid Advertising
Lampiris Interiors decided to take advantage of Facebook Advertising to find new customers with the aim of driving up sales at a low cost per acquisition.
Matching ads to the customer journey
E-Shop Lampiris interiors teamed up with us, in order to create a comprehensive Facebook ad strategy that would meet its main objective of increasing online sales.
To begin, we installed the Facebook Pixel and all the necessary events along with a product catalog set up.
To find prospective customers, we created a campaign targeting a lookalike audience as well as a broad group of men and women in Greece with relevant interests. People who matched the targeting criteria saw image or carousel ads, promoting best-selling categories of the e-commerce store.
People who went on to visit the Lampiris Interiors website or added products to their cart were shown carousel format ads that focused on images of the products that they have visited or added to their cart. These images were dynamically selected from the product catalog.
Bringing sales home
From the first month, Facebook campaigns managed to successfully attract new customers at low cost and boost purchases on the website:
There’s no place like home
Lampiris Interiors online store is a place to go for on-trend furniture, home furnishing, and accessories. Its collections offer customers inspiration and choices as they make their house a home. Apart from boosted posts on Facebook and Instagram, Lampiris Interiors have never tried paid advertising on Facebook before.
Facebook Paid Advertising