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They Said

"Digilex insisted on starting a Google Shopping campaign for Snatch.gr and I have to say, it's one of the most profitable campaigns we ever ran since it's generating a ROI of over 900%. I was particularly impressed with the technical adequacy the team provided in the process of creating and optimizing our feed and the potential they showed us for utilizing Google Shopping to target custom product segments we had no idea we could target before."
Alex Ehrmann
Founder

They Said

"Digilex insisted on starting a Google Shopping campaign for Snatch.gr and I have to say, it's one of the most profitable campaigns we ever ran since it's generating a ROI of over 900%. I was particularly impressed with the technical adequacy the team provided in the process of creating and optimizing our feed and the potential they showed us for utilizing Google Shopping to target custom product segments we had no idea we could target before."
Alex Ehrmann
Founder

What we Do

Our Google Shopping setup and management service focus on first improving your ROAS and then improving your ROI by using a combination of advanced product segmentation and detailed data analysis. Google Shopping ads, if done correctly, are the most effective and profitable form of e-commerce advertising since they expose our products to customers who are actively searching for them.

Our Methodology

The biggest mistake anyone can do is to apply a “setup and forget” behavior with their Google Shopping campaigns. Our methodology is the exact opposite and is the one driving fantastic results for our clients.

1. Business Intelligence

This is a crucial step. Before we even set up your Merchant Center Account and brief the developers to create the Shopping feed, we need to understand your business. By that, we mean: to know which products generate the highest margins, to audit your product pages, to perform a competition analysis, to research your industry, and to know which products and categories are more important for you to promote.

2. Shopping Feed Analysis

To set up your Google Shopping campaign, the first thing we need to do is to properly set up your Shopping Feed through Google Merchant Center. A properly set up, formatted, and optimized product feed is integral to the success of your Shopping ads.

3. Conversion Actions

Conversion tracking is integral to the optimization of every Google Ads campaign. Proper implementation of conversion tracking and conversion actions is crucial to the scaling and the success of your campaigns and it’s one of the things we take time in setting up correctly.

4. Product Segmentation

Google Shopping uses information on our Shopping Feed to match ads to keywords. Hence, it’s important to set up our feed in a way we can then use advanced segmentation of our product ads. By doing so, we can maximize our bids in products we want to promote (and have the right margin) and minimize our bids on products we don’t prioritize at this time.

5. Bidding & Budget Optimization

The goal is to generate more high traffic at less cost to acquire a profitable ROAS. Then the next essential goal is to scale our campaigns to maximize our ROI. Whether it’s intelligent bidding, automated algorithms, or product-specific bids, our team has the proven knowledge to test and produce the targeted results and is always looking for ways to profitably scale your revenues.

Our Google Shopping Campaign Stats

When we say we know Google Shopping, we really mean it. Our numbers simply speak for themselves.
200.000

UNIQUE SKU'S MANAGED

800%

AVG ROAS

800.000+€

REVENUE GENERATED

15

INDUSTRIES SERVED

Let’s Talk Results

We help our clients get better results with our innovative and data-driven approach to online ads, from AdWords management to remarketing to conversion rate optimization.

Snatch.gr

Achieving Profitable Growth via Google Shopping Campaigns.

Max-Carpet.gr

Strategy for Boosting Seasonal Sales.

Foxstore.gr

Exceeding a High Break-Even ROAS.

Request a Proposal

We’ll get back to you within a day to schedule a quick strategy call. We can also communicate over email if that’s easier for you.